Product

A program of continuous product development must be considered a core business activity. Keeping up with the market is not enough, you want to be ahead of the market. Leading from the front. 

Whilst we will not always be launching revolutionary products, evolution of items and ranges is a prerequisite. Customers will expect that you are launching new lines so that they are enjoying the latest and greatest developments, which of course result in new revenues. 

Ranges are not limited to those single "wow" products but also complimentary items that are also considered staples and will assist in promoting the sales of the range as a whole. Even a cutting-edge mobile phone needs a familiar charging cable. 

Are you undertaking market research to ensure that your product ranges are leading your market? 

Do you have a program of continuous product development and the sources to deliver them?