Profile: Yiano Ioannou

Who am I?

Involved in managing and leading consumer product businesses from a relatively young age, I have been lucky to be involved with all aspects from finance to buying, sales, marketing and team management. 

I sold my primary business in 2017, following which I was retained as a consultant to the buyer and have since chosen to continue independent consultant work with a focus on Supply Chain & Strategic Marketing. 

What have I done? 

Primarily focused on B2B relationships but with a strong amount of B2C through own and third-party eCommerce, I have developed brands and products that are sold through national and international distributors and retailers. These include the largest in their respective sectors in addition to the most recognised global online platforms.

I have managed owned manufacturing, warehousing and distribution as well as implementing partnerships with third-party logistics partners. My work has been key to strategic transformations including conception, evolution and revolution of brands and product ranges. 

Why can I help you? 

Developing, and patenting products, procuring products globally and directly managing the logistics from start to finish I have invaluable practical experience that will improve not only processes but my established network can assist in delivering cost savings. 

Whether it be brands, products or services at inception, evolution or revolution I impart knowledge, experience and creativity in strategising to meet goals and managing projects to completion.

With a keen eye, focus and somewhat of an obsession for commercials, I ensure visibility and transparency of all direct and indirect costs that is essential in formulating pricing strategies and delivering expected profitability. 

How will I do it? 

Working with you and your teams whether it be on a short or long-term on a project basis I immerse myself in the relevant business activities to ensure a full and thorough understanding to assist in delivering the objectives for which I am working with you to deliver. 

What do I specialise in?

• Sector analysis, marketing and sales strategies

• Brand development and management

• End-to-end supply chain network including sourcing and logistics

• Commercial awareness, knowledge and understanding

• New market introductions for products and services